Cookie Policy

1. General
This cookie policy applies to the website This website is administered by LS Bedding nv, Bogaardestraat 228 b, 9990 Maldegem, registered with the Crossroads Bank for Enterprises under number BE 0405.105.355, hereinafter LS Bedding nv.

This cookie policy will provide information about the use of cookies on the website.

2. What are cookies?
Cookies are small text files that are stored on the hard disk of the computer and/or devices of the visitors of certain websites. They contain certain information, such as for example the language chosen by the visitor. Other cookies collect statistics about the visitors or make sure that the graphical layout of the website is correctly represented and that the applications of the website operate correctly.

3. What kind of cookies do we use?
LS Bedding nv uses the following types of cookies on its website:

Strictly necessary / technical cookies: These cookies are necessary to make the website operate: thanks to these cookies you can browse through the website and use the various functions thereof.
Statistical / analytical cookies: On the basis of these cookies we can recognize visitors, save the number thereof and look how visitors browse when they use the website. This helps us to improve the browsing and make sure that visitors can more easily find what they are looking for.
Functionality cookies: These cookies help us to make the specific functionality on the website possible and thus improve your experience, for example by remembering your choices and preferences (e.g. chosen language) or by saving more complex decisions (e.g. favourite location).
 Tracking cookies on our website – Google Analytics:  We use Google Analytics amongst other things to gain insight in the flow of visitors, traffic sources and page visits on the website. This means that Google operates as a processor with the processing of personal data for LS Bedding nv. In this respect LS Bedding nv has also concluded a processing agreement with Google. More information regarding the personal data that we communicate to third parties can be found in our privacy policy, on top of this page. Information that is collected by Google Analytics is anonymized as much as possible. For example we cannot see which individual visitors are behind which visits to our website. Google shall never process your full IP address and will always mask the final octet (i.e. the last three figures) of your IP address. We didn’t authorize Google to further use information for its own purposes. Furthermore we don’t use any other Google services in combination with the Google Analytics cookies. For more information about Google Analytics you can consult the Google Privacy Policy. If you don’t want to accept the Google Analytics cookies you can adapt your browser settings accordingly, so as to refuse these cookies (see below).
Social plug-in-tracking cookies: Our website makes use of social plug-in tracking cookies, so that we for example can display buttons to share on social media and can embed external YouTube videos in our website.

4. For what, when and how your permission is asked?
With respect to the above-mentioned cookies which are not strictly necessary / technical cookies, you will be expressly asked, when first visiting our website whether you agree with the use thereof. To this effect at your first visit a message will appear explaining that our website uses cookies and asking your consent. If you do not wish to grant permission, click “Reject”. You can also set your browser so that it will not accept any cookies (see below). This permission is to be confirmed by clicking the button ‘I accept these cookies’, that will appear on top of your screen (i.e. a so-called ‘banner’).

5. For what reason and for how long are cookies retained?
LS Bedding nv shall use the information contained in these cookies only for the above purposes, after which the collected information will be retained on your computer/device for a period that will not exceed two years following your latest visit to this website and will automatically be deleted afterwards.

6. How can you control/deactivate these cookies?
The major internet browsers allow you to control the cookies that are stored onto your computer/device.

If you do not wish the website to store cookies onto your computer/device, you can easily control or remove them by adjusting your browser settings accordingly. You can also set your browser in such a way that it will warn you whenever you receive a cookie, so that you can decide whether or not to accept it.

Below you will find a link to web pages with instructions on how to block cookies in the major browsers:

Internet Explorer:
Google Chrome:
Mozilla Firefox:
If you do not want Google Analytics to follow you on all websites, you can also consult

Please keep in mind that, when you deactivate certain cookies that we use, certain graphical elements may not be presented correctly all the time, or you may not be able to use certain features of the website. This may affect your user experience.

If the cookies contain personal data, LS Bedding nv will in this respect operate as the controller of these personal data. You can exercise your rights on the basis of the legislation regarding personal data in accordance with our privacy policy, which can be found on top of this page. Your rights contain, depending on the circumstances, the right of access, the right to ask for rectification or erasure of your personal data, as well as the right to restriction of processing of your personal data, the right to object the processing and the right to data portability.

7. Modifications
This cookie policy is subject to modifications. When you use our website again after this modification, you will be notified thereof and your consent will again be asked, if applicable.

This cookie policy was modified for the last time on 18th April 2018.